Little Loops
Terms of Use
Little Loops · Last updated 27 September 2026
These terms cover your use of the Little Loops app. Using the app means you accept them.
Little Loops is not medical advice
Little Loops records what you tell it and describes patterns in your own data. It does not diagnose, treat, or advise. Nothing it shows you, including summaries, insights, reminders and charts, is a substitute for a doctor, midwife, health visitor or lactation consultant.
If you are worried about your baby's health, contact a medical professional. In an emergency, call your local emergency number.
Growth percentiles shown in the app are drawn from published WHO child growth standards and are a reference point, not an assessment. Reminders are a convenience and can be delayed or missed by your device. Never rely on the app alone for a medication schedule.
Your account
You need an account to use the app. Keep your sign-in details to yourself; you are responsible for what happens under your account, including what caregivers you invite do with the access you give them. You must be old enough to form a binding contract where you live.
Your data is yours
You keep every right you have in what you enter. You give us only the permission needed to store it, sync it between your devices and the caregivers you invite, and show it back to you. See the Privacy Policy for details.
Little Loops Plus
Logging, timers, widgets, growth charts, sharing with the people you invite, import and export, and the last 7 days of reports are free. Little Loops Plus is an optional subscription that adds longer reports, patterns, the visit summary, Ask Little Loops and the Apple Watch app.
Every new baby you add gets Plus free for its first two weeks, with no payment details. When that ends, the free features carry on and nothing you logged is removed.
Plus is sold as a monthly or yearly subscription through the App Store and billed to your Apple Account. It renews automatically at the end of each period unless you turn off auto-renew at least 24 hours before the period ends, which you can do at any time in your Apple Account's subscription settings. Payments and refunds are handled by Apple under Apple's terms.
A subscription covers the baby you bought it for and everyone you share that baby with, for as long as you remain one of its caregivers. If prices change, the new price applies only from your next renewal, and Apple will tell you first. If we ever stop offering Plus, active subscriptions will not renew.
Fair use
Do not use Little Loops to break the law, to store data about someone who has not agreed to it, or to attack, overload or reverse-engineer the service.
Availability
The app is provided as it is. We work to keep it running and correct, but we do not promise it will always be available, uninterrupted, or free of errors, and we cannot be liable for loss arising from its use beyond what the law requires of us. Your data is cached on your device, so the app keeps working offline and syncs when you reconnect.
Ending it
Delete your account at any time in Settings → Account → Delete Account, or simply remove the app. We may suspend an account that is being used to harm the service or another person. Deleting your account or the app does not cancel a Plus subscription; cancel it in your Apple Account's subscription settings.
Changes
If these terms change materially, we will update the date above and note it in the app's release notes.